8 Effective Ways to Drive Traffic to Your Website from Facebook

With over 2 billion internet users, where can small business owners go to find potential customers for their product? Thanks[…]

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Beginners Guide To Twitter for Small Business Owners in Nigeria

Are you debating whether your small business should invest time on Twitter? Do you wonder how Twitter can help your[…]

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buffer social media management tool

3 Reasons To Use Buffer for Your Social Media Content Management

I talked to a few business owners who ran their own social media account and was surprised to find out[…]

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why do we doubt ourselves?

Why Do We Doubt Ourselves?

We are our own worst enemy. One of my earliest memories was when I was in nursery 2 or so.[…]

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direct web traffic from facebook

How To Drive Traffic from Facebook to Your Website

With over 2 billion internet users, where can small business owners go to find potential customers for their product? Thanks[…]

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Creating a Visual Brand Identity

Having a consistent brand identity is a crucial part of business. You have to make sure you can market yourself[…]

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Lessons Nigerian Business Owners Can Learn From Jay-Z

Lessons Nigerian Business Owners Can Learn From Jay-Z

“Those who are successful overcome their fears and take action. Those who are not, submit to their fear and live[…]

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content marketing and traditional marketing

Digital Marketing 101: What is Content Marketing?

With thousands of businesses online in Nigeria today vying for the attention of your potential client, how do you set[…]

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Marketing Lessons Big Brands Can Teach Nigerian Startups

A lot of big brands today started from humble beginnings. Did you know that Apple was started by Steve Jobs[…]

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the impact of purpose in an organization

THE IMPACT OF PURPOSE IN AN ORGANIZATION

According to dictionary.com, purpose is the reason for which something exists or is done, made, used, etc.  Purpose is one of those words that have been classified as “buzz” or “fuzzy” words. Most[…]

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