We are our own worst enemy. One of my earliest memories was when I was in nursery 2 or so.[…]
Read more
Category: Business Development
How To Drive Traffic from Facebook to Your Website
With over 2 billion internet users, where can small business owners go to find potential customers for their product? Thanks[…]
Read more
Creating a Visual Brand Identity
Having a consistent brand identity is a crucial part of business. You have to make sure you can market yourself[…]
Read more
Lessons Nigerian Business Owners Can Learn From Jay-Z
“Those who are successful overcome their fears and take action. Those who are not, submit to their fear and live[…]
Read more
Marketing Lessons Big Brands Can Teach Nigerian Startups
A lot of big brands today started from humble beginnings. Did you know that Apple was started by Steve Jobs[…]
Read more
THE IMPACT OF PURPOSE IN AN ORGANIZATION
According to dictionary.com, purpose is the reason for which something exists or is done, made, used, etc. Purpose is one of those words that have been classified as “buzz” or “fuzzy” words. Most[…]
Read more
8 Things You Need To Stop Doing To Be More Productive
So much to do, so little time. When I started my business, I used to work round the clock. Always[…]
Read more
ROLE OF EMPATHY IN LEADERSHIP
When we hear the word “leader”, I bet what comes to the mind of most people is someone that[…]
Read more
Digital Marketing 101: What is a Buyer Persona?
Creating A Buyer Persona As a business owner, I’m sure you’ve experienced the problem of trying to connect with potential customers[…]
Read more
21 Tips For First Time Business Owners
Tips for First Time Business Owners You Need to Adopt Starting a business can be quite overwhelming. I should know.[…]
Read more