content marketing and traditional marketing

Digital Marketing 101: What is Content Marketing?

With thousands of businesses online in Nigeria today vying for the attention of your potential client, how do you set[…]

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how to create a buyer persona

Digital Marketing 101: What is a Buyer Persona?

Creating A Buyer Persona As a business owner, I’m sure you’ve experienced the problem of trying to connect with potential customers[…]

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why you need a website

I Have a Small Business, Do I Need a Website? Here Are 10 Reasons Why That Answer Is Yes.

Why You Need a Website Unless you have no interest in growing your brand, you need a website. If your[…]

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Digital Marketing 101: What is SEO?

Search Engine Optimization Guess how many websites there are. According to Netcraft, there are 644 million active websites, that’s over[…]

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