Why You Need a Website
Unless you have no interest in growing your brand, you need a website. If your website is properly optimized, it gives your business the ability to be seen by as many people as possible.
With over 80% of purchases beginning from search engines, having a properly optimized website might be what makes or mars your business. Notice I said properly optimized, because it’s one thing having a website and another for it to be seen by searchers. Well that’s a story for another day.
Having a professional website isn’t just about selling your goods and services, it’s also about providing value to your potential customers. You can exchange downloadable PDFs for personal information for re-targeting purposes.
Here are some reasons why you need to get a website right now.
Having a website gives you credibility because you can have a portfolio and testimonials from previous clients on it. Once potential clients see these, they trust you better and will have no problem purchasing from you. This is even more valuable for business that do not have a store front to promote their business.
If you don’t have a website, today’s tech savvy and impatient customers may look elsewhere.
2. Showcase Your Products and Service
With a website you can showcase your products/services in detail with quality images. You can also showcase short videos to explain your products better to give hesistant customers a reason to choose you.
3. Your Competitors All Have Websites
Once a consumer has an idea of what they want, they start researching about it. Over 80% will check online for materials, reviews and testimonials on businesses that offer such products. By not having a website you give your competition an edge over you.
4. Saves Time and Money
Having a website saves you the time of constantly providing information about your products. With an online catalogue or portfolio you can provide detailed information about your product and service. This information is up indefinitely so you don’t have to explain over and over.
Also the cost of maintaining a website is affordable compared to the cost of maintaining a store front. No electricity bills, water payments or office repairs. You will have to pay a yearly or monthly hosting fee though.
5. 24/7 Business Service
Your website works for you while you are asleep. Your potential clients might be searching for your product/service at night, having a webisite means they can check your business out and log in their requests.
You can sell products all the time and not be restricted to the usual 9 to 5 of store fronts and offices.
6. Customer Convenience
Having multiple points for customers to interact with you and your business makes it convenient for them. You can choose to incorporate live chat like as tawk.to or Facebook Messenger so you can chat with customers and potentials in real time. Addressing all their requests and complaints before they move to a competitor.
With live chat you can also know who is online at any moment and start up a chat with them.
7. Wider Reach
An online store gives you a boost in sale especially when you factor in customers from different locations. You can optimize your website for certain locations. If you think you can’t sell your product/service online, remember that even cars and houses are sold online these days.
Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.
8. Keep Your Customers Informed
When you have a sale or info for your customer, you can update your website to show these. Sites that have fresh and relevant content draw users back.
Linking your social media to your website will also make sharing your content easier for visitors who like what they see on your website
9. You Control The Narrative
Having a blog on your website helps you get your message in front of your target audience. Google loves fresh content and will push it higher up their search engine when people search for products or services you offer.
With a blog you are able to have a personality and provide content of value that will keep people coming back for more.
10. Get Listed on Search Engines
When you build your website with the latest search engine optimization (SEO) techniques, people can easily find you when using relevant key words. Example if you sell cakes, people can search for “best cakes in Lagos” or “chocolate cake Nigeria”
You can optimize your website for search engines, increasing your chances of gaining visibility by appearing at the top of Google’s results
Also published on Medium.